VUSE Series - 'Ciro'
VUSE Series - 'Solo'
VUSE Series - 'Vibe'
Client : VUSE
Produced by HAVAS Worldwide, Studio6
Creative Director : Chad Shack
Producer : Christina Armano
Design : Hester Kim, Ingrid Ma, Phoebe Mak
Animation : Kirok Kwon, DongJun Shon, Peter Ryu
3D Animation : Peter Berthold, Peter Ryu, Hoon Han
Vuse, a digital vapor cigarette, has differentiated itself in the market by primarily focusing on flavor. For the product animations, we needed to show how vibrant, colorful and sensory the devices could be.
For this project, I contributed to the pitch design, which ultimately helped award us the business. I led the animation on one of the products: the Vuse Solo. Because the key takeaway for this device is its simplicity, I mirrored this claim by crafting a straightforward yet bold look and feel to the animation. In addition, I assisted on other Vuse products as a 2D animator.